Fashion / Beauty: Honorable Mention 2015 (professional)
ENTRY DESCRIPTION
Initially, my idea was to create a monochrome editorial series of images using various silhouettes of hats on a simple white paper background. We wanted to create an old vintage Hollywood vibe. Our fashion stylist Paula Parisotto pulled numerous unique pieces of hats and dresses to satisfy our mood board. The super model I had picked, Cynthia Kirchner, had a kind of a classic style and beauty similar to Grace Kelly or Katherine Hepburn. So this was a perfect concept for her. Makeup artist Alex Tran and hairstylist Michael Bui came up with classic looks, starting with a clean beauty look and then moving toward dark and smoky tones by the end of the shoot. Paula had pulled so many amazing classic gown pieces that made it sort of evolved to more of a fashion shoot on paper background. Once we got on-location, which was her house in Hollywood Hills, my team really wanted to use her house as the backdrop. After all, we only had one chance to shoot at the house; we could shoot in a studio any time. They convinced me to shoot this on-location. So before we start anything, this had already evolved from a monochrome beauty editorial featuring various silhouettes of hats to a full on-location fashion shoot. I kept the whole fashion editorial monochrome, but we still had to leverage everyone’s expectations to find a solution that would please the entire team. This particular image was the second look on the model. We were approaching noon time and the sun creeping out of the marine layer from the morning. So we tried to create shade and diffuse the light and found this cool chair to get an elegant pose in.
AUTHOR
Dhrumil is a fashion and commercial photographer in Los Angeles and New York area who focuses on creating sophisticated, stylish, and elegant photos. He offers images with a character to his editorial, fashion, beauty, and advertising clients that help sell the products. The goal is for the people to fall in love with these characters being portrayed by sharing Dhrumil’s vision and passion through his photography. The images highlight the fashion but also develop a relationship between the viewer and the photo by having a strong character presence in the photographs. Recent personal projects include creating a series of photographs taken from the window seat of an airplane, which has won him an award in the Fine Arts category in the 2nd National Photo Awards held by the Government of India’s Ministry of Information and Broadcasting. You can see his latest work at www.dhrumildesai.me or get in touch with him at dhrumil@dhrumildesai.me.
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