AUTHOR
Juan Cruz Durán was born in Argentina and settled in Barcelona since 2001.
At the age of 16, he began studying photography and graphic design at the Escuela Panamericana de Arte. After two years, he left the graphic design studies and began to study the career of director, producer and integral television director at ATC (Argentina Televisor a Color).
With more than 30 years of experience, he specializes in advertising photography, still photography and portraits.
Juan works for several countries in Europe and also in America and has produced campaigns for brands such as Spotify, Latin Grammys, Havaianas, Shure, Adidas, NBA, Nike, Bauhaus, DirecTV, FCB Barcelona Football Club, 3M, Bimbo, Coors Light, Zurich Insurance, City of Barcelona, Cheerios, Nestlé, Cacaolat and La Caixa among others.
Throughout the years, Juan has worked for agencies and production companies around the world, Circus LA, Media Monks, Tiempo BBDO, DDB, Gray, Conill, JTW, Tapsa, Evil Love, Small, SCPF, McCann Erickson, Havas, Comunica + A, Draft FCB, Y & R, Alicia, Bromley Comunication, BUM, Rapp Collins, Albiñana Films, Canada Films, Lee Films, Continer One and for various print media and published in magazines such as Playboy, Hola, La Vanguardia magazine and H Magazine.
For more than 10 years he has been a professor of advertising photography in the Master of Communication and Advertising at the IED (European Institute of Design).
His work has been exhibited in Europe and America.

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