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Taken in July 2022, Atherton Tablelands, Queensland, Australia.

No matter what your standpoint is on the food industry, there is a time and place for such an advertisment. I am sure most people drive past this sign everyday without joining the dots between the cows grazing in the fields and the other end of the 'product' cycle. To me, this just goes show you how 'normalised' the meat industry has become installed in the majority of the population.

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